Privacy policy


At The Baby Place we are totally committed to protecting and respecting your privacy and data. We have adopted a Privacy Policy that guides how we collect, store and use the information that you provide us with. Please take a moment to read this policy carefully as we want you to be confident that the way we handle your data is completely transparent, fair and reasonable.

Whenever you provide personal information we are legally obliged to use your information in line with all applicable laws concerning the protection of personal data, including the Data Protection Act 1998 (DPA),The General Data Protection Regulation 2016 (GDPR) and other subsequent data protection laws.

1. Who we are
2. Why we collect personal information
3. What data we collect and when
4. Who we share it with
5. How we store data
6. Our lawful bases for using your information
7. Our data retention policy
8. Your rights
9. Changes to this policy
10. Contact and complaints

1. Who we are

  We are The Baby Place Ltd - an Online Baby Clothing Retailer.


2. Why we collect personal information

  To be able to fulfil orders you place with us.

  To provide you with information, products or services that you request from us or which we feel may be of  interest to you.

  To ensure that content from our site is presented in the most effective manner for you and your devices.

  To notify you about changes to our services.

  To respond to any questions or complaints you may have raised with us.

3. What data we collect and when we collect it

We collect and process personal data that you give to us when you:

Submit your contact information to us while placing an order with us. We hold personal information including your name, email address, phone number(s), home address, shipping address(es) and billing address(es) as well as transaction data such as what you added to your cart so that we can process and fulfil your order.
**Please note we do not retain or have access to your credit card, debit card or other confidential payment information.

Additionally, we may also obtain information as a result of authentication or identity checks. This information allows us to process your order and to let you know the status of your order.

When you create an account on our website we will collect your name and email address.

When you sign up to receive emails via our website footer using your email address.

When you enter a competition, promotion or survey for which you may provide a variety of appropriate information.

When you get in touch to make an enquiry, discuss your order or make a complaint via email, our website contact form, social media, telephone or post for which you may provide a variety of appropriate information such as your name, email address and telephone number or social media account.

When you visit our website we may collect certain non-personal information about your visit, for example: pages visited, times and volume of use of our website as well as traffic data which includes logs, details of networks, time of log-in or access, length of sessions and similar systems data.

Our site uses cookies to distinguish you from other users of the site. This allows us to help you view content more efficiently, improve the overall user experience, and to help direct relevant advertising to you. Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you will still be able to use some of the features on our website but you will not be able to add products to your cart or place an order with us. 


4.  Who we share your data with

We don't.... All your data is kept within the four walls of The Baby Place - Always!

We will keep your information within The Baby Place - * except where disclosure is required or permitted by law or when we use third party service providers (“data processors”) to supply or support our services to you. We have agreements in place with our data processors which means that they cannot do anything with your personal data unless we have instructed them to do so. They will not share your personal data with any organisation apart from us. They will hold it securely and retain it for an agreed period.

We may share your name, address and telephone number with third party fulfilment partners and Shipping companies to enable them to deliver your order and contact you if there is an issue.

We will NEVER EVER sell or rent your personal information to other organisations for marketing purposes.


5. How we store data


We try to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use. The transmission of information via the internet is not completely secure and any transmission is at your own risk; although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site.

The data that we collect from you may be transferred to, stored, and/or processed at a destination outside the European Union (EU). By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.


6. Our lawful bases for using your information

We need a "lawful basis" for collecting and using information about you. There are different lawful bases for using personal data which are set out in the data protection laws.

The lawful bases on which we rely so that we can use your personal information for the purposes set out in this policy are:

Contract: Using your information for us to either perform the contract between us when you place an order on our website or to take steps before we enter into a contract at your request.

Legitimate interest: Using your information for our legitimate business interest as long as our interest is not outweighed by the potential impact on your privacy. For example, we rely on legitimate interest as our lawful basis to send you marketing information by email or post, if you have provided us your personal information and you have consented to receiving marketing information.

Legal compliance: Using your information will be necessary for us to comply with a legal or regulatory obligation which is placed on us.

If you no longer wish to receive emails from us then please use the unsubscribe link which is at the bottom of every email that we send, or email us at or contact us using the chat box.

If you no longer wish to receive postal mailings from us please email or contact us using the chat box.


7. Our data retention policy


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. If you would like more information, please contact or use the chat box


8. Your rights

In accordance with data protection laws you have, under certain circumstances, the right to:

Access your information. You can request the data that we hold about you by sending a description of the information you would like to see together with proof of your identity to us via email or post.

Correct your information. If for any reason you are concerned that the personal information we hold is not correct, please contact us at or use our chat box

Erase your information. If you would like us to remove the personal information we hold about you, please contact us at or by using our chat box.

Object to processing or to restrict processing. If you wish for us not to process your data for marketing purposes or to restrict our processing please contact us at or by using our chat box.


9. Changes to this policy

We may make changes to this policy at any time,  so we recommend you check back occasionally  to see if there have been any updates or changes. We will amend the date at the top of this page when we make changes. Our current privacy policy applies to all information that we have about you.

10. Contact and complaints


If you have any questions, comments and requests regarding this privacy policy please send them to


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We use cookies to keep track of your basket when placing an order. No personal information is stored in the cookie.

We also use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.

Certain pages on our websites may contain "web beacons" (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. For more information about cookies including how to set your internet browser to reject cookies please go to

Company Registered Address:

The Baby Place Ltd
13 Coombe Avenue
BH10 5AA